About ASB
News & events
Future students
Current students
Executive Education
Learning & teaching
About us
About marketing
News & events
Programs & courses
Academic research interests
Postgraduate research programs
Research students
Student resources
Faculty & staff
Contact us
Australian School of Business > Schools > Marketing > Research > Academic research interests

Academic research interests

Sumaiya AhmedAhmed, Sumaiya
Research Student, Associate Lecturer
  • Movie marketing
  • Product placement
  • Endogeneity issues in marketing
  • Advertising

Tania BucicBucic, Tania
Senior Lecturer, Learning & Teaching Coordinator
  • The process of innovation
  • Antecedents of innovation
  • Business ethics
  • Leadership, learning and goal orientation for service performance

Marion BurfordBurford, Marion
Lecturer, Internship Coordinator
  • Marketing research and qualitative research methodology
  • Marketing education
  • Strategic marketing management

Jack CadeauxCadeaux, Jack
Associate Professor, Deputy Head of School, Postgraduate Research Coordinator
  • Retail assortments, retail stock planning and retail performance
  • Coordination in distribution channels
  • Entrepreneurial marketing, marketing strategy
  • Macromarketing, public policy and consumption externalities

Mathew ChylinskiChylinski, Mathew
Senior Lecturer
  • Modeling and experimental testing of dynamic consumer learning processes
  • Preference dynamics in high technology markets
  • Positioning innovations for accelerated take-off
  • Enhancing the process of preference formation for new products
  • Preference construction
  • Contingent valuation effects
  • Dynamics of choice and choice modeling
  • Psychophysics of choice
  • Variety seeking, preference formation (consumer learning)
  • Non-conscious processes
  • Affect and emotion in consumer judgment and decision making
  • Impulse buying and self-control
  • Memory networks
  • Social influences on decision making

No photo available - Australian School of Businessdi Mascio, Rita
Senior Lecturer, Co-op Program Coordinator
  • Service process analysis and design
  • Service technology implementation
  • Development of expertise in customer service

Nitika GargGarg, Nitika
Senior Lecturer, Research Seminar Coordinator
  • Affect and Emotion
  • Hedonic Consumption
  • Consumer Well-being

Rahul GovindGovind, Rahul
Senior Lecturer, Undergraduate Honours Program Coordinator
Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems focused on consumption. The aim of this stream is to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise  out of negative consumption.
Gary Gregory - Australian School of BusinessGregory, Gary
Senior Lecturer, Undergraduate Program Coordinator, Study Abroad Coordinator - on leave Session 2, 2014
  • Cross-cultural advertising
  • Values and consumer behaviour
  • Internationalisation of the firm
  • Market entry strategies
  • Small and medium-sized enterprises in the Asia region

Jennifer HarrisHarris, Jennifer
Associate Dean, Undergraduate
  • Understanding repurchasing behaviour
  • Customer usage and adaptation to self-service technology
  • Antecedants and consequences of advocacy
  • Impact of audience engrossment on product placement effectiveness
  • Development of marketing scales
  • Website revisitation

Zixi (Veronica) JiangJiang, Zixi (Veronica)
  • Contextual factors
  • Assortment and Variety Influences
  • Behavioral Decision Theory

Munib Karavdic - Australian School of BusinessKaravdic, Munib
Conjoint Professor
  • International marketing strategies and e-commerce
  • Corporate strategies and strategic planning
  • Marketing strategies and customer relationship management (CRM)

Roger LaytonLayton, Roger
  • Marketing systems in macromarketing theory
  • The evolution of marketing systems in ancient, transitional and contemporary societies
  • Efficiency and effectiveness in the operation of marketing systems
    • Links between structure, function and outcomes
    • QOL and distributive equity concerns
    • Questions about resilience and possible collapse or failure
  • Marketing systems as complex adaptive systems

Jenny LeeLee, Jenny (Jiyeon)
Lecturer, Grievance Officer - on leave
  • Services marketing and management
  • Structural equation modeling
  • Place attachment/meaning
  • Tourism marketing focusing on – tourist psychology and behaviour 
  • Leisure/travel constraints

Kyung Jin LimLim, Kyung Jin
  • Corporate Social Responsibility
  • Environmental Economics
  • Green Marketing
  • Cause Marketing

Christine MathiesMathies, Christine
Senior Lecturer, Undergraduate Program Coordinator, Study Abroad Coordinator
  • Services marketing
  • Consumer decision making
  • Capacity and revenue management
  • Profitability of relationship marketing
  • Fairness in consumer choices
  • Marketing in leisure and tourism
  • Frontline service employees

Nina Mistilis - Australian School of BusinessMistilis, Nina
Honorary Senior Lecturer
  • Management of information and communication technology (ICT) in tourism public sector organisations (eg visitor information centres, destination marketing systems) and private sector (eg SMEs) including emerging technologies
  • Information and communication technology (ICT) including semantic solutions in tourism service networks
  • Tourism policy for public and private sector organisations
  • Tourism policy for higher education business programs
  • Knowledge management for tourism crises and disasters

Liem Viet Ngo - Australian School of BusinessNgo, Liem Viet
Senior Lecturer
  • Value creation and value appropriation
  • Innovation and technology management
  • Resources and capabilities management
  • Brand management

Paul PattersonPatterson, Paul
Professor, Director Master of Marketing Program,
Coordinator Marketing in Asia Speaker Series
  • Modeling relationship commitment in international business partnerships: Australia exporters and their partners (import agents, distributors, joint venture partners) in Thailand, Malaysia and Indonesia
  • Modeling customer perceptions of serivce recovery across east-west cultures (Malaysia, Thailand, Taiwan, USA)
  • Longitudinal study of attitudes to self-service technology in a retail context
  • Study of the drivers of ambidexterity (sales vs customer service) in retail banking

Adrian Payne - Australian School of BusinessPayne, Adrian
  • Customer retention for services
  • Customer advocacy
  • Developing the potential of referral markets
  • Value proposition deconstruction

Mohammed RazzaqueRazzaque, Mohammed Abdur
Associate Professor
  • Cross-cultural studies on various aspects of marketing including:
    • Consumer behaviour
    • Value research
    • Brand management
    • Distribution and channel management
  • Marketing to Muslim Consumers
  • Logistics and supply chain management with a special emphasis on the Asia-Pacific region

John RobertsRoberts, John
Professor of Marketing
(with joint appointment at London Business School)
  • Marketing Sustainable Outcomes
  • Marketing Strategy
  • Mathematical Representations of Consumer Behaviour
  • Branding






  • Winner, American Marketing Association William O’Dell Award for the most influential paper in Journal of Marketing Research five years previous
  • Winner, American Marketing Association John A. Howard Doctoral Dissertation Competition for the top U.S. doctorate in marketing
  • Winner, American Marketing Association Advanced Research Techniques Forum Best Paper Award
  • Finalist, INFORMS/MSI John DC Little Award for best paper in marketing science (thrice) for the top paper in quantitative marketing published in the previous year
  • Finalist, INFORMS/MSI Marketing Science Best Practice Prize (thrice)
  • Nominee, J B Steenkamp Long Term Impact Award for article in the International Journal of Research in Marketing (twice)
  • First Prize, MSI Consumer Durables Research Competition
  • Distinguished Researcher Award, Australian Graduate School of Management
  • Third Most Published Researcher in Marketing in Asia (JMktEd 25, No. 2)
  • Winner, Australian and New Zealand Academy of Marketing Inaugural Distinguished Marketing Researcher Award
  • Winner, Inaugural Australasian Journal of Marketing Layton Best Paper Award
  • Winner, Australia and New Zealand Academy of Marketing (ANZMAC) Best Paper in Conference Award (thrice). Also Winner, ANZMAC Best Paper Award, Corporate Social Responsibility Track (2012), Branding Track (2007) and Strategy Track (2006)




  • Nominee, Vice Chancellor’s Award for Excellence in Supervision, Australian National University
  • Faculty: European Marketing Academy Doctoral Colloquium, American Marketing Association Doctoral Consortium, American Marketing Association- Academy of Indian Marketing Doctoral Consortium, ANZMAC Doctoral Consortium
  • Runner Up, London Business School Best Teacher Award EMBA
  • Winner, Distinguished Teaching Award, Australian Graduate School of Management
  • Winner, Australian and New Zealand Academy of Marketing Distinguished Marketing Educator Award




  • Fellow, Academy of Social Science in Australia
  • Fellow, Australian and New Zealand Academy of Marketing
  • Fellow; Australian Institute of Management
  • Fellow, Australian Marketing Institute. Certified Marketing Practitioner
  • National Academic Advisory Committee 1994-2000
  • Fellow: Australian Institute of Advertising
  • Fellow, Australian Market and Social Research Society


Editorial Board Membership


  • Journal of Marketing Research
  • Marketing Science
  • International Journal of Research in Marketing (Associate Editor)
  • Journal of Forecasting (Associate Editor)
  • Customer Needs and Solutions
  • Australian Journal of Management
  • Australasian Marketing Journal


Ad hoc reviewer for


  • Journal of Marketing
  • Journal of the Academy of Marketing Science (JAMS)\
  • Journal of Retailing
  • Management Science
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Interfaces
  • Marketing Letters
  • California Management Review
  • Journal of Public Policy & Marketing
  • Accounting and Finance


Professional Positions


  • Member, Australian Research Council College of Experts
  • Academic Trustee, Centre for Advanced International Marketing (AiMark)
  • Academic Board, Chief Marketing Officers Council, Palo Alto CA
  • Sir Charles McGrath Medal, Australian Marketing Institute

Ashish SinhaSinha, Ashish
Professor, Head of School
  • Marketing strategy
  • Retailing
  • Innovation
  • Marketing management
  • Pricing
  • Branding
  • Methodology


Current research projects

  • Bhargava, Mukesh, Ashish Sinha and Raj Srivastava: Does Marketing-Mix Create Shareholder Value: Lessons from an Over-the-Counter (OTC) Category
  • Malik, Ashish, Ashish Sinha and Stephen Blumenfeld: Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms, Under Review, Industrial Marketing Management

Mark UnclesUncles, Mark
Deputy Dean (Education) and Professor of Marketing
  • Brand management: the management of brands, consumer responses to brands, brand performance measurement and analysis, employer branding, branding in China
  • Consumer loyalty: brand purchasing patterns, repeat-buying and retention, frequent-flyer/frequent-buyer schemes, savvy consumers
  • Retail management: store loyalty patterns, applied GIS, the buying of private labels, retail modeling and analysis, store patronage in China
  • Marketing science: empirical generalisation & replication in marketing, longitudinal data analysis, panel data analysis

Dean WilkieWilkie, Dean
  • Order of entry effects
  • Brand management
  • Product innovation
  • Low price brands
  • Product cannibalisation

Ting YuYu, Ting
Lecturer, Postgraduate Coursework Coordinator
  • Organisational ambidexterity (service versus sales; efficiency versus flexibility)
  • Relationship termination management
  • Consumer emotions

ASB Google + ASB Youtube ASB LinkedIn ASB Twitter ASB Facebook Your ASB Mobile App

Australian School of Business UNSW Sydney NSW 2052 Australia
© Copyright 2014 UNSW Australian School of Business™.
CRICOS Provider Code: 00098G
Authorised by the Australian School of Business ABN 57 195 873 179

Page last updated: 26/06/2012 4:11 PM 
Disclaimer Some pages on this website are updated dynamically on a regular basis. This may not be reflected in the ‘Last updated’ date.