About marketing

Marketing creates, delivers and communicates value to consumers for products and services they desire.

Typically marketing professionals, using market research, identify the needs and wants of consumers; determine which target markets to serve; design appropriate products, services and programs; and then communicate and deliver these offerings. But the principles of marketing have a central role to play in contemporary business and society.

More and more everyone in an organisation is encouraged to focus on customers and the goal is to create customer satisfaction profitably by building valued relationships with customers, clients, suppliers, distributors, and others.