Accounting is not just about crunching numbers. It is a broad and dynamic discipline that analyses how an organisation uses its tangible and intangible resources, and provides the information that organisations need to make decisions on deployment of those resources efficiently and effectively.
Business interacts with a vast network of stakeholders including shareholders, employees, customers, suppliers, competitors, governments and the communities in which they operate. Each is affected economically by the strategies, operations and financial performance of a business.
Accountants seek to improve the economic wealth and welfare of those groups by identifying, analysing and communicating relevant financial and non-financial information to enable informed decision making to take place about a business.