Australian School of Business > Schools

Sumaiya Ahmed

Sumaiya Ahmed 
BBA, University of Dhaka, Dhaka

Research Student, Associate Lecturer


+61 2 9385 2637 


+61 2 9663 1985 


QUAD 3046 


Level 3, Quadrangle Building
Thesis topic: Marketing models in movie marketing


Conference Presentations


  • Ahmed, S., Sinha, A. and Reithmuller, S., “Should film producers care? The impact of product placement on film performance”, Marketing Science Conference, Boston, June 2012

Research interests

  • Movie marketing
  • Product placement
  • Endogeneity issues in marketing
  • Advertising

Research grants

 Courses taught

  • MARK3092 Brand Management
  • MARK3054 Market Analysis
  • MARK2060 Event Management and Marketing
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Page last updated: 23/08/2012 11:55 AM 
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