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Australian School of Business > Schools
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Sumaiya
Ahmed
MBus, ANU
BBA, University of Dhaka, Dhaka
Research Student, Associate Lecturer
Thesis topic: Marketing models in movie marketing
Publications
Conference Presentations
- Ahmed, S., Sinha, A. and Reithmuller, S., “Should film producers care? The impact of product placement on film performance”, Marketing Science Conference, Boston, June 2012
Research interests
- Movie marketing
- Product placement
- Endogeneity issues in marketing
- Advertising
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