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Australian School of Business > Schools
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Ning Chen
MA in Management Science, Tsinghua University, P.R.China
Thesis topic: Economic impact assessment of mega-event
Publications
- Ning CHEN, Shuo Huang. (2006) 'Pharmaceutical E-Business in China: Case of a Pharmaceutical E-Commerce Company', Service Systems and Service Management, International Conference, Volume 1, pp 361-367
Research interests
- Assessing economic impact of mega-events
- Leveraging of professional sport teams and mega-events
- Sponsorship evaluation
Research grants
Teaching interests
- Sports marketing
- Tourism marketing
- Applied mathematical statistics
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