Mark Uncles

Recognized by the Emerald Independent Review Board as the author of one of the top 50 management articles of 2004 for the jointly-authored paper: 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks', published in the Journal of Business Research, 57 (12), 1307-1325. A total of 20,000 articles are reviewed annually, from which 50 are singled out based on ratings of research implications, practical implications, originality and readability.

Books

• Uncles, Mark D. (2010) (editor), Perspectives on Brand Management, TUP Australia & Palgrave Macmillan (forthcoming) (ISBN: 978-0-7346-1065-2)
• Bannock, Graham, Evan Davis, Paul Trott and Mark D. Uncles (2002), The New Penguin Dictionary of Business, Penguin Books, London (ISBN: 0-14-051377-9) (Chinese (simple) language edition published 2007 by People's Posts & Telecommunications Press)
• Cadeaux, Jack and Mark D. Uncles (1999) (editors), Marketing in the Third Millennium: Proceedings of ANZMAC 1999, UNSW, Sydney (ISBN: 0-7334-0572X)
• Jobber, David and Mark D. Uncles (1995) (editors), Making Marketing Work: Proceedings of the 1995 MEG Conference, University of Bradford, Bradford (ISBN: 1-85143-131-4)
• Uncles, Mark D. and Jackie Bell (1991), Communicating With Your Customers, Open University, Open Business School, Milton Keynes (ISBN: 0-7492-4378-3)
• Uncles, Mark D. (1988) (editor), Longitudinal Data Analysis: Methods & Applications, Pion, London & Elmont, NY (ISBN: 0-85086-129-2)

Chapters in books

• Moroko, Lara and Mark D. Uncles (2010), 'Employer Brands,' in Perspectives on Brand Management, edited by Mark D. Uncles, Palgrave Macmillan & TUP Australia (forthcoming)
• Zhao, Lihua, Mark D. Uncles and Gary Gregory (2009), 'The Use of Online Market Analysis Systems to Achieve Competitive Advantage,' in Data Mining for Design and Marketing, edited by Yukio Ohsawa and Katsutoshi Yada, Chapman & Hall/CRC Data Mining & Knowledge Discovery Series, and Taylor & Francis Group, Boca Raton, FL, Chapter 3, 35-56 (ISBN: 10-1420070193; 13-978-1420070194)
• Uncles, Mark D. (2006), 'Understanding Retail Customers,' in Retailing in the 21st Century: Current and Future Trends, edited by Manfred Krafft and Murali Mantrala, Springer-Verlag, Heidelberg, 159-173 (second edition 2010, 205-219)
• Manaresi, Angelo and Mark D. Uncles (1995), 'Retail Franchising in Britain and Italy,' in International Retailing: Trends and Strategies, edited by Peter McGoldrick and Gary Davies, Pitman, London, Chapter 8, 151-167
• Uncles, Mark D. (1989), 'Using Consumer Panels to Model Travel Choices,' in Urban Dynamics and Spatial Choice Behaviour, edited by J. Hauer, Harry Timmermans and Neil Wrigley, Kluwer Academic Publishers, Dordrecht, 43-57
• Uncles, Mark D. and Katrina Ellis (1989), 'Own Labels: Beliefs and Reality,' in Retail & Marketing Channels, edited by Luca Pellegrini and Srinivas K. Reddy, Routledge, London & New York, 274-286
• Reader, Steven and Mark D. Uncles (1988), 'The Collection and Analysis of Consumer Data,' in Longitudinal Data Analysis: Methods & Applications, edited by Mark D. Uncles, Pion, London & Elmont, NY, 45-57
• Uncles, Mark D. (1988), 'Calculations for Multi-Brand Buying' in Repeat-Buying: Facts, Theory & Applications (Second Edition) by Andrew S.C Ehrenberg, Griffin, London & OUP, New York, Appendix C, 337-364 (Reprinted in the Journal of Empirical Generalisations in Marketing Science, 2000, 5, available at http://www.empgens.com)
• Uncles, Mark D. and Andrew S.C. Ehrenberg (1988), 'Patterns of Store Choice: New Evidence from the USA' in Store Choice, Store Location and Market Analysis, edited by Neil Wrigley, Routledge, London & New York, 272-299

Refereed papers

• Uncles, Mark D. and Simon Kwok (2010), 'Designing Research with In-Built Differentiated Replication,' Journal of Business Research (accepted for publication)
• Uncles, Mark D., Chao Wang and Simon Kwok (2010), 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers,' Journal of Marketing Management, 26 (9/10) (available online)
• Uncles, Mark D., Robert East and Wendy Lomax (2010), 'Market Share is Correlated with Word-of-Mouth Volume,' Australasian Marketing Journal, 18 (3), 145-150
• Uncles, Mark D. (2010), 'Is Marketing Academia Losing its Way? It Depends Where you Look,' Australasian Marketing Journal, 18 (3), 165-167
• Uncles, Mark D. (2010), 'Retail Change in China: Retrospect and Prospect,' The International Review of Retail, Distribution and Consumer Research, 20 (1), 69-84
• Patterson, Paul G., Jane Scott, and Mark D. Uncles (2010), 'How the Local Competition Defeated a Global Brand: The Case of Starbucks,' Australasian Marketing Journal, 18 (1), 41-47
• Moroko, Lara and Mark D. Uncles (2009), 'Employer Branding and Market Segmentation,' Journal of Brand Management, 17 (3), 181-196
• Uncles, Mark D. and Simon Kwok (2009), 'Patterns of Store Patronage in Urban China,' Journal of Business Research, 62 (1), 68-81
• Moroko, Lara and Mark D. Uncles (2008), 'Characteristics of Successful Employer Brands,' Journal of Brand Management, 16 (3), 160-175
• Uncles, Mark D. and Simon Kwok (2008), 'Generalising Patterns of Store-Type Patronage: An Analysis across Major Chinese Cities,' The International Review of Retail, Distribution and Consumer Research, 18 (5), 473-493
• East, Robert and Mark D. Uncles (2008), 'In Praise of Retrospective Surveys,' Journal of Marketing Management, 24 (9/10) Nov, 929-944
• Macdonald, Emma and Mark D. Uncles (2007), 'Consumer Savvy: Conceptualisation and Measurement,' Journal of Marketing Management, 23 (5/6) July, 497-517
• Drinkwater, Peter and Mark D. Uncles (2007), 'The Impact of Program Brands on Consumer Evaluations of Television and Radio Broadcaster Brands,' Journal of Product & Brand Management, 16 (Spring/Summer), 178-187
• Harris, Jennifer and Mark D. Uncles (2007), 'Modeling the Repatronage Behavior of Business Airline Travelers,' Journal of Service Research, 9 (4) (May), 297-311
• Kwok, Simon, Mark D. Uncles and Yimin Huang (2006), 'Brand Preferences and Brand Choice among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects,' Asia-Pacific Journal of Marketing and Logistics, 18 (3), 163-172
• Uncles, Mark D. and David Lee (2006), 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model,' Marketing Letters, 17 (1), 17-29
• Woodside, Arch and Mark D. Uncles (2005), 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Choice,' Journal of Advertising Research, 45 (2), 229-240
• Kwok, Simon and Mark D. Uncles (2005), 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level,' Journal of Product & Brand Management, 14 (3), 170-186
• Ehrenberg, Andrew S.C., Mark D. Uncles, and Gerald J. Goodhardt (2004), 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks,' Journal of Business Research, 57 (12), 1307-1325 (recognized by Emerald [Anbar] Independent Review Board as one of the top 50 management articles of 2004; featured in nilewide marketing review, March 2005, 19 (8), p 2)
• Page, Kelly and Mark D. Uncles (2004), 'Consumer Knowledge of the World Wide Web: Conceptualization and Measurement,' Psychology & Marketing, 21 (8), 575-593
• Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond (2003), 'Customer Loyalty and Customer Loyalty Programs,' Journal of Consumer Marketing, 20 (4) (Fall), 294-316 (4,000 downloads from Emerald in the first 6-months of publication – officially recognised in 2005 as in the top 200 most downloaded Emerald articles ever published; reprinted in CRM Today; featured in Professional Marketing, July 2004, p 6, and in nilewide marketing review, March 2005, 19 (7), p 1)
• Goh, Kevin and Mark D. Uncles (2003), 'The Benefits of Airline Global Alliances: An Empirical Assessment of the Perceptions of Business Travelers,' Transportation Research A, 37 (6), 479-497
• Uncles, Mark D. (2002), 'From Marketing Knowledge to Marketing Principles,' Marketing Theory, 2 (4), 345-353. (Reprinted in Marketing Theory, edited by Pauline Maclaren, Mike Saren & Mark Tadajewski, Sage, London, 2007)
• Bock, Timothy and Mark D. Uncles (2002), 'A Taxonomy of Differences between Consumers for Market Segmentation,' International Journal of Research in Marketing, 19 (3), 215-224
• Uncles, Mark D. (2000), 'What Can Be Done to Enhance the Research Productivity of Junior Staff?' Australasian Marketing Journal, 8 (2), 73-79
• Kau Ah Keng, Mark D. Uncles, Andrew S.C. Ehrenberg, and Neil Barnard (1998), 'Competitive Brand-Choice and Store-Choice Among Japanese Consumers,' Journal of Product & Brand Management, 7 (6), 481-494
• Uncles, Mark D. (1998), 'A Structured Approach to the Presentation of Research Theses,' Australasian Marketing Journal, 6 (1), 87-94
• Grahame R. Dowling and Mark D. Uncles (1997), 'Do Customer Loyalty Programs Really Work?' Sloan Management Review, 38 (4) (Summer), 71-82
• Macrae, Chris and Mark D. Uncles (1996), 'Re-thinking Brand Management: The Role of Brand Chartering,' Marketing Intelligence & Planning, 14 (7), 46-55. (Reprinted in Journal of Product & Brand Management (1997), 6 (l), 64-77)
• Uncles, Mark D. (1996), 'Classifying Shoppers by their Shopping-trip Behaviour: A Polythetic-Divisive Method,' Marketing Intelligence & Planning, 14 (1), 35-44. (Awarded highest quality rating by Anbar Electronic Intelligence)
• Uncles, Mark D., Andrew S.C. Ehrenberg, and Kathy Hammond (1995), 'Patterns of Buyer Behavior: Regularities, Models and Extensions,' Marketing Science, 14 (3), part 2, G71-G78. (Reprinted in Consumer Behaviour Analysis: Critical Perspetives on Business and Management, edited by Gordon R. Foxall, Routledge, London & New York, 2002, pp 149-160)
• Uncles, Mark D., Melanie Cocks, and Chris Macrae (1995), 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management,' Journal of Brand Management, 3 (2), 81-92
• Uncles, Mark D. (1995), 'Branding - The Marketing Advantage,' Journal of Brand Management, 3 (1), 9-18
• Uncles, Mark D. and Kathy Hammond (1995), 'Grocery Store Patronage,' The International Review of Retail, Distribution and Consumer Research, 5 (3), 287-302
• Uncles, Mark D. (1994), 'Do You or Your Customers Need a Loyalty Scheme?' Journal of Targeting, Measurement and Analysis, 2 (4), 335-350
• Uncles, Mark D., Kathy Hammond, Andrew S.C. Ehrenberg, and Robert Davis (1994), 'A Replication Study of Two Brand-Loyalty Measures,' European Journal of Operational Research, 76 (2), 375-384
• Ellis, Katrina and Mark D. Uncles (1991), 'How Private Labels Affect Consumer Choice,' British Food Journal, 93 (9), 41-49
• Uncles, Mark D. and Andrew S.C. Ehrenberg (1990), 'Industrial Buying Behaviour: Aviation Fuel Contracts,' International Journal of Research in Marketing, 7 (1), 57-68
• Uncles, Mark D. and Andrew S.C. Ehrenberg (1990) 'Brand-Choice Among Older Consumers,' Journal of Advertising Research, 30 (4), 19-22
• Uncles, Mark D. and Andrew S.C. Ehrenberg (1990), 'The Buying of Packaged Goods at US Retail Chains,' Journal of Retailing, 66 (3), 278-296. (Reprinted in Consumer Behaviour Analysis: Critical Perspectives on Business and Management, edited by Gordon R. Foxall, Routledge, London & New York, 2002, pp 271-288)
• Uncles, Mark D. and Katrina Ellis (1989), 'The Buying of Own Labels,' European Journal of Marketing, 23 (3), 57-70
• Uncles, Mark D. (1987), 'A Beta-Logistic Model of Mode Choice: Goodness of Fit and Intertemporal Dependence,' Transportation Research B, 21 (3), 195-205

• Moroko, Lara and Mark D. Uncles (2009), 'Mechanisms that Shape and Perpetuate the Employer Branding Process', Proceedings of ANZMAC 2009, edited by Felix Mavondo & Mike Ewing, Monash University (Brand Management Track)
• Macdonald, Emma and Mark D. Uncles (2009), 'Interaction Value: An Investigation of Consumer Perceptions of the Consumer-Firm Interaction', Proceedings of ANZMAC 2009, edited by Felix Mavondo & Mike Ewing, Monash University (Prize Paper Award, Consumer Behaviour Track)
• East, Robert and Mark D. Uncles (2009), 'Does Mode of Customer Acquisition Relate to Reported Recommendation, Retention and Spending?', Proceedings of ANZMAC 2009, edited by Felix Mavondo & Mike Ewing, Monash University (Services Track)
• Xiao Han and Mark D. Uncles (2009), 'The Buyer Behaviour of Chinese Consumers of Different Ages: An Investigation using the Juster Scale and Dirichlet Model', Proceedings of ANZMAC 2009, edited by Felix Mavondo & Mike Ewing, Monash University (Consumer Behaviour Track)
• Theresa Teo and Mark D. Uncles (2009), 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', Proceedings of ANZMAC 2009, edited by Felix Mavondo & Mike Ewing, Monash University (Branding Track)
• Macdonald, Emma and Mark D. Uncles (2009), 'Do Savvy Consumers Desire Co-Creation?' Proceedings of the Academy of Marketing Conference 2009, edited by Stephen Parkinson, June Dennis, George Lodorfos & Steve Carter, Leeds Metropolitan University (Consumer Behaviour Track)
• Uncles, Mark D., Robert East and Wendy Lomax (2009), 'Market Share and the Volume of Word of Mouth,' Proceedings of the Academy of Marketing Conference 2009, edited by Stephen Parkinson, June Dennis, George Lodorfos & Steve Carter, Leeds Metropolitan University (Empirical Generalisations Track)
• Teresa Tan and Mark D. Uncles (2008), 'Corporate Social Responsibility as an Advertising Appeal,' Proceedings of ANZMAC 2008, edited by Daniela Spanjaard, Sara Denize & Neeru Sharma, University of Western Sydney (Prize Paper Award, Corporate Social Responsibility Track)
• Hongwei Lu, Mark D. Uncles, Gary Gregory and Lihua Zhao (2008), 'Modelling Area Market Demand: a case study using multiple regression and multivariate adaptive regression splines,' Proceedings of ANZMAC 2008, edited by Daniela Spanjaard, Sara Denize & Neeru Sharma, University of Western Sydney (Market Research Track)
• East, Robert and Mark D. Uncles (2008), 'In Praise of Retrospective Surveys,' Proceedings of the Academy of Marketing Conference 2008, edited by Bill Donaldson & Andrew Turnbull, Aberdeen Business School, Robert Gordon University (Prize Paper Award, Marketing Research and Quantitative Inquiry in Marketing Track)
• Macdonald, Emma and Mark D. Uncles (2008), 'Consumer Savvy: Generational Divide,' Proceedings of the Academy of Marketing Conference 2008, edited by Bill Donaldson & Andrew Turnbull, Aberdeen Business School, Robert Gordon University (E-Marketing Track)
• Moroko, Lara and Mark D. Uncles (2008), 'What Do Employer Brand Segments Look Like?' Proceedings of the Academy of Marketing Conference 2008, edited by Bill Donaldson & Andrew Turnbull, Aberdeen Business School, Robert Gordon University (Brand Identity & Corporate Reputation Track)
• Macdonald, Emma and Mark D. Uncles (2007), 'Is Savvy a Gender Issue? An Empirical Study,' Proceedings of ANZMAC 2007, edited by Maree Thyne, Ken Deans & Juergen Gnoth, Otago University, Dunedin, CD (Prize Paper Award, Electronic Marketing Track)
• Lara Moroko and Mark D. Uncles (2007), 'Characteristics of Successful Employer Brands,' Proceedings of ANZMAC 2007, edited by Maree Thyne, Ken Deans & Juergen Gnoth, Otago University, Dunedin, CD (Branding Track)
• Macdonald, Emma and Mark D. Uncles (2007), 'A Conceptualization and Analysis of the Savvy Consumer,' Proceedings of the Academy of Marketing Conference 2007, edited by Francesca Dall'Olmo Riley, Wendy Lomax & Helen Robinson, Kingston Business School, CD (E-Marketing Track) (Best Paper in Conference Award)
• Mark D. Uncles and Simon Kwok (2007), 'Differentiated Replications in Marketing: An Example,' Proceedings of the Academy of Marketing Conference 2007, edited by Francesca Dall'Olmo Riley, Wendy Lomax & Helen Robinson, Kingston Business School, CD (Prize Paper Award, Empirical Replications & Re-Enquiries in Marketing Track)
• Mark D. Uncles and Chao Wang (2007), 'Behavioral Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study,' Proceedings of the Academy of Marketing Conference 2007, edited by Francesca Dall'Olmo Riley, Wendy Lomax & Helen Robinson, Kingston Business School, CD (Prize Paper Award, Marketing in the Asia Pacific Track)
• Page, Kelly, Matthew Robson and Mark D. Uncles (2007), 'Men and Machines! Testing the Moderating Effects of Usage Context and Gender on the Relationship between Web Knowledge and Web Usability,' Proceedings of 36th EMAC Conference, edited by Halldor Engilbertsson, Reykjavik University, CD (New Technologies & E-Marketing)
• Mark D. Uncles and Tianli He (2006), 'A Window on Consumer Behaviour Research in China,' Proceedings of ANZMAC 2006, edited by Judy Drennan, Queensland University of Technology, CD (Consumer Behaviour Track)
• Simon Kwok, Mark D. Uncles and Yimin Huang (2006), 'The Impact of Covariates on Brand Performance Measures: A China Case Study,' Proceedings of ANZMAC 2006, edited by Judy Drennan, Queensland University of Technology, CD (Branding Track)
• Hongwei Lu, Mark D. Uncles, Lihua Zhao and Gary Gregory (2006), 'Modelling Meso-Level Marketing Phenomena Using Geographically Weighted Regression,' Proceedings of ANZMAC 2006, edited by Judy Drennan, Queensland University of Technology, CD (Prize Paper Award, Retailing Track)
• Lara Moroko and Mark D. Uncles (2005), 'Employer Branding – the Case for a Multidisciplinary Empirical Investigation,' Proceedings of ANZMAC 2005, edited by Sharon Purchase, University of Western Australia, CD 52-57 (Prize Paper Award, Branding Track)
• Simon Kwok, Mark D. Uncles and Yimin Huang (2005), 'Country-of-Origin Effects in China: An Investigation of Urban Chinese Consumers,' Proceedings of ANZMAC 2005, edited by Sharon Purchase, University of Western Australia, CD 46-52 (Marketing Issues in Asia Track)
• Emma K. Macdonald and Mark D. Uncles (2005), 'A Preliminary Investigation of Savvy New Consumers in Australia,' Proceedings of ANZMAC 2005, edited by Sharon Purchase, University of Western Australia, CD 37-43 (Relationship Marketing Track)
• Hongwei Lu, Lihua Zhao, Mark D. Uncles and Gary Gregory (2005), 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urbanization Variables,' Proceedings of ANZMAC 2005, edited by Sharon Purchase, University of Western Australia, CD 62-68 (Quantitative Research Methods Track)
• Uncles, Mark D., Simon Kwok and Yimin Huang (2005), 'Modeling Retail Performance Using Consumer Panel Data: A Shanghai Case Study,' Proceedings of the Second IEEE Conference on Service Systems and Service Management (ICSSSM05), Chongqing University, 97-101
• Lihua Zhao, Mark D. Uncles, Gary Gregory, Hongwei Lu and Alan Mann (2005), 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning,' Proceedings of the Second IEEE Conference on Service Systems and Service Management (ICSSSM05), Chongqing University, 1157-1161
• Uncles, Mark D. and David Lee (2004), 'Brand Purchasing – The Impact of Age,' Proceedings of the Academy of Marketing Conference 2004, edited by Barry Davies and Janine Dermody, University of Gloucestershire Business School, CD (Prize Paper Award, Branding Track)
• Uncles, Mark D. and Simon Kwok (2003), 'Toothpaste Purchasing in China: Patterns of Buyer Behaviour,' Proceedings of ANZMAC 2003, edited by Gus Guersen et al., University of South Australia, CD-2580-2586
• Woodside, Arch and Mark D. Uncles (2003), 'Brand Imprinting and Marketing Influences on Long Term Brand Choice,' Proceedings of ANZMAC 2003, edited by Gus Guersen et al., University of South Australia, CD-2474-2478
• Kwok, Simon and Mark D. Uncles (2003), 'The Impact of Culture on Sales Promotion Effectiveness,' Proceedings of 32nd EMAC Conference, edited by Michael Saren et al., University of Strathclyde, Glasgow, UK., CD-1-8
• Harris, Jennifer and Mark D. Uncles (2002), 'Modelling Repurchase Behaviour: Incorporating State Dependence and Preference Heterogeneity,' Proceedings of ANZMAC 2002, Deakin University, CD
• Peter Drinkwater and Mark D. Uncles (2002), 'How Programmes Impact on Consumer Evaluations of Television and Radio Brands: An Experimental Study,' Proceedings of 31st EMAC Conference, edited by M. Farhangmehr, University of Minho, School of Economics and Management, Braga, Portugal, CD
• Goh, Kevin and Mark D. Uncles (2001), 'Alliances in the Skies: Business Traveller Perceptions of Airline Global Alliances and the Consequences for Flier Loyalty,' Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, edited by S. Chetty & B. Collins, Massey University, CD
• Bock, Tim and Mark D. Uncles (2001), 'The Spurious Correlation between ‘Sonking' and Automated Analysis,' Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, edited by S. Chetty & B. Collins, Massey University, CD
• Uncles, Mark D. and Julia Saurazas (2000), 'Purchasing Local and International Brands: The Intention-Behaviour Link Among Arabs, Asians and Westerners in the UAE,' Proceedings of ANZMAC 2000, edited by A.O'Cass & G. Wolfe, Griffith University, CD-1301-1305
• Caldow, Debra, Paul Patterson, and Mark D. Uncles (2000), 'The Impact of Friendships between Consumers and Service-Providers on Loyalty to the Service Firm,' Proceedings of ANZMAC 2000, edited by A.O'Cass & G. Wolfe, Griffith University, CD-161-164
• Harris, Jennifer and Mark D. Uncles (2000), 'A Practical Framework for Investigating the Factors that Influence Brand Choice in Repeat-Purchase Markets: The Case of Executive Airline Travel,' Proceedings of ANZMAC 2000, edited by A.O'Cass & G. Wolfe, Griffith University, CD-497-503
• Page, Kelly and Mark D. Uncles (2000), 'Perceived ease of web use and perceived usefulness of the web: multi-item scale development,' Proceedings of ANZMAC 2000, edited by A.O'Cass & G. Wolfe, Griffith University, CD-916-920
• Magill, Greg and Mark D. Uncles (1999), 'Pre-purchase information search for legal services by non-business consumers,' Proceedings of ANZMAC 1999, edited by J. Cadeaux et al., UNSW, CD
• Uncles, Mark D. and Jennifer Harris (1999) 'Patterns of behaviour among executive airline travellers,' Proceedings of ANZMAC 1999, edited by J. Cadeaux et al., UNSW, CD
• Uncles, Mark D. and Kelly Page (1998), 'Overall goodness-of-fit statistics in academic marketing research', Proceedings of ANZMAC 1998, edited by B.J. Gray & K.R. Deans, Otago University
• Dubelaar, Chris and Mark D. Uncles (1997), 'Toward a complete dynamic model of behaviour in marketing channels,' Proceedings of ANZMAC 1997, edited by Peter Reed, Sandra Luxton & Mike R. Shaw, Monash University, 1527-1542
• Pongtaveewould, Theerachote and Mark D. Uncles (1997), 'East meets west for NPD success: the Thai experience,' Proceedings of the Academy of Marketing, edited by Phil Harris, Manchester Metropolitan University, 889-901
• Uncles, Mark D. and Kathy Hammond (1997), 'Modelling the Impact of Socio-Demographic Segmentation on Grocery Store Patronage,' Proceedings of Convegno SIS 97 (Italian Statistical Society), Turin, Apri, La Statistica per le Imprese, 73-74
• Uncles, Mark D. and Chris Macrae (1996), 'Re-Thinking Brand Management: The Role of Brand Chartering,' Proceedings of the Australia and New Zealand Marketing Educators' Conference, edited by A. Martin & R. Starr, University of Auckland, New Zealand, 736-739
• Uncles, Mark D. (1995), 'Classifying Shoppers by their Shopping-Trip Behaviour: A Polythetic-Divisive Method" in Proceedings of the 24th EMAC Confrrence, edited by M. Bergadaa, ESSEC, France, 1175-1193
• Uncles, Mark D. (1995), 'Les Recherches Traditionnelles des Modeles de Choix de Magasin,' in XXVII Journees de Statistique, Association pour la Statistique et ses Utilisations et Societe de Statistique de France, 595-599
• Uncles, Mark D. (1994), 'Le Relazioni tra Affiliato e Affiliante in Italia e Gran Bretagna,' Atti del Convegno Internazionale sul Franchising, edited by M. Amoroso, Associazione Italiana del Franchising e Universita' degli Studi di Pisa, 133-149
• Uncles, Mark D. (1984), 'A Poisson Regression Model of Consumer Activity,' in Modelling and Simulation: Proceedings of the 15th Annual Pittsburgh Conference, edited by W.G. Vogt and M.H. Mickle, Instrument Society of America, North Carolina, vol.15, part 1, 383-387

Academic articles, editorials and commentaries

• Uncles, Mark D. (2008), 'Omission and Redundancy in the Use of Citations,' Interfaces, 38 (2), 134-136
• Uncles, Mark D. (2008), 'Know Thy Changing Consumer,' Journal of Brand Management, 15 (4), 227-231
• Patterson, Paul and Mark D. Uncles (2005), 'AMJ: Progress and Prospects,' Australasian Marketing Journal, 13 (2), 5-7
• Uncles, Mark D. (2005), 'Marketing Metrics: A Can of Worms or the Path to Enlightenment?' Journal of Brand Management, 12 (6), 412-418 (featured in nilewide marketing review, October 2005, 20 (17), p 2)
• Uncles, Mark D. and Malcolm J. Wright (2004), 'Empirical Generalisation in Marketing,' Australasian Marketing Journal, 12 (3), 5-18 (featured in nilewide marketing review, May 2005, 19 (15), p 1)
• Uncles, Mark D., Andrew S.C. Ehrenberg and Gerald J. Goodhardt (2004), 'Reply to Commentary on Understanding Brand Performance Measures Using Dirichlet Benchmarks,' Journal of Business Research, 57 (12), 1329-1330
• Uncles, Mark D. (2004), 'Journal Rankings: How Much Credence Should We Give Them?' Australasian Marketing Journal, 12 (2), 67-72 (featured on marketingpower web-site)
• Uncles, Mark D. (2003), 'Too Few Principles or Too Few Grounded Principles?' Interfaces, 33 (6), Nov-Dec, 101-103
• Uncles, Mark D. (2001), 'Interactive Electronic Marketing and Brand Management,' Journal of Brand Management, 8 (4 &5), 245-254
• Patterson, Paul and Mark D. Uncles (2001), 'Editorial,' Australasian Marketing Journal, 9 (1), 5-6
• Uncles, Mark D. (2000), 'Market Orientation,' Australian Journal of Management, 25 (2), i-ix
• Uncles, Mark D. (1998), 'Brand Management in Australia and the Far East,' Journal of Product and Brand Management, 7 (6), 448-462
• Polonsky, Michael, Rob Lawson, Mark D. Uncles, Lester W. Johnson, Ian Wilkinson, and Frank Alpert (1998), 'Perspectives on Academic Publishing: Advice for Those Just Starting,' Australasian Marketing Journal, 6 (2), 63-80
• Uncles, Mark D. and Gilles Laurent (1997), 'Loyalty,' International Journal of Research in Marketing, 14 (5), 399-404
• Uncles, Mark D. (1997), 'Romanticism and Realism in Brand Management,' Journal of Brand Management, 5 (2), 76-81. (Reprinted in Professional Marketing December l997-January 1998, 29-31)
• Uncles, Mark D. (1996), 'Corporate Branding in Utilities and Telecoms,' Journal of Brand Management, 3 (6), 348-353. (Reprinted in The Marketing Manager's Yearbook 1997, AP Information Systems & The Chartered Institute of Marketing, 45-49)
• Uncles, Mark D. (1996), 'Reflections on Brand Management: An Introduction to the Special Issue,' Marketing Intelligence & Planning, 14 (7), 4-9
• Uncles, Mark D. and Stephen Parkinson (1996), 'Editorial,' Marketing Intelligence & Planning, 14 (1), 3-4
• Uncles, Mark D. (1995), 'Securing Competitive Advantage through Progressive Staffing Policies,' International Journal of Retail & Distribution Management, 23 (7), 4-6
• Uncles, Mark D. (1995), 'Just How Different are Retail Look-Alikes from Me-Toos?' Journal of Brand Management, 2 (4), 204-207
• Uncles, Mark D. and David Jobber (1995), 'Editorial: Making Marketing Work,' Journal of Marketing Management, 11 (8), 751-753
• Uncles, Mark D. (1991), 'A Challenge to Some Retailing Shibboleths,' Environment & Planning A, 23 (8), 1090-1094
• Uncles, Mark D. (1991), 'Marketing Science and Regional Science: Chalk and Cheese?' Environment & Planning A, 23 (7), 933-937

Practitioner Articles, Editorials and Commentaries (non-refereed)

• Lara Moroko and Mark D. Uncles (2009), 'Employer Branding,' Wall Street Journal, 23 March, R7-R8
• Mark D. Uncles and Emma Macdonald (2005), 'Discovering the Savvy New Consumer,' Marketing, October, 42 (re-printed in CEO Online, www.ceoonline.com)
• Drinkwater, Peter and Mark D. Uncles (2004), 'Tuning In To Broadcaster Branding,' Professional Marketing, February, 22-23
• Uncles, Mark D. (2002), 'e-Branding: Is It Really a New World?' China Entrepreneur, September (in Mandarin)
• Saurazas, Julia and Mark D. Uncles (2000), 'The Made In … Argument,' Middle East Planning & Management: Gulf Marketing Review, Winter, 38-40
• Magill, Greg and Mark D. Uncles (1999), 'How Prospective Clients Find Out About Your Practice,' Law Society Journal, October, 37 (9), 64-67
• Uncles, Mark D. and Grahame R. Dowling (1998), 'Airline Travellers: The Focus of New Research,' Comet, September, 10
• Styles, Chris and Mark D. Uncles (1998), 'Preparing Tomorrow's Marketers for Tomorrow's World,' Professional Marketing, April/May, 14-21
• Styles, Chris and Uncles, M.D. (1998), 'Marketing Management in Australia – Joint AMI/UNSW Survey,' Professional Marketing, February/March, 32-33
• Uncles, Mark D. (1997), 'Does Your Loyalty Scheme Reward Polygamous Consumers?' RoundTable, Asia Pacific Marketing Federation, 6 (1), May, 4-5
• Uncles, Mark D. and Stephen Crainer (1996), 'Making Loyalty Work" Address, January, Post Office/Royal Mail
• Uncles, Mark D. (1995), 'Another First for Bradford,' BAM News, 3,10
• Uncles, Mark D. (1995), 'Integrated Communications for Brands,' Brand Strategy, 30 June, 9-10
• Uncles, Mark D. (1995), 'Designing for Distinction' Food Fax, February, 2
• Uncles, Mark D. (1994), 'The Seven Perils of Loyalty Schemes,' Marketing Society Review, Autumn, 18-20
• Uncles, Mark D. (1994), 'A Cool Look at Look-Alikes,' Bridges, September, 4
• Uncles, Mark D. (1993), 'The Branding Rethink,' Marketing, 22 July, 22

Software

• BUYER: Buyer Behaviour Software for IBM-compatible PCs (1989) (first edition 89.1, revised edition 91.1)

Published cases

• Uncles, Mark D. (2001), 'Aroma Australia Pty Ltd Goes to Japan,' in Consumer Behaviour (2nd edition), by L. Schiffman, D. Bednall, E. Cowley, A. O'Cass, J. Watson and L. Kanuk, Prentice Hall, Australia, 206-210 (plus teaching notes) (reprinted 2005, 3rd edition, 210-214; revised and reprinted 2008, 4th edition, 584-588)
• Ehrenberg, Andrew S.C., Mark D. Uncles, and Doug Carrie (1994), 'Armed to the Teeth: An Exercise in Brand Management,' an exercise in two parts designed to help students explore issues of buyer behaviour, available through the European Case Clearing House, Cranfield University (M94-005: 594-039-1/594-039-4/594-040-1/594-040-4)

Responsibilities

Within UNSW

 

• ASB Senior Management Team (2010+)
• ASB Faculty Standing Committee (2007+)
• ASB Undergraduate Education Committee (2010+)
• ASB Program Portfolio Management Committee (2010+)
• ASB International Committee (2010+)
• Head, School of Marketing (1998-2004)
• Postgraduate Research Coordinator, School of Marketing (1997-2002)
• Research Seminar Coordinator, School of Marketing (1997-2002)
• UNSW Academic Board (2002-2005)
• UNSW Alumni Association Board (2003-2010)
• UNSW Alumni Association Executive (2003-2010)
• Faculty Executive Committee (1997-2004)
• Faculty Standing Committee (1998-2004)
• Faculty Education Committee (1998-2004)
• UNSW Academic Board (2002-2005)
• UNSW Emeritus Professor Committee (2003-2005)

Outside UNSW

 

• Editorial Board, International Journal of Research in Marketing (1995+)
• Editorial Board, Journal of Brand Management (1994+)
• Editorial Board, Journal of Product & Brand Management (1998+) (Area Editor, 1998+)
• Editorial Board, Australasian Marketing Journal (1999+) (Co-Editor, 2001-2005)
• Editorial Board, Australian Journal of Management (1997+) (Area Editor, 1999-2010)
• Editorial Board, Journal of Empirical Generalizations in Marketing (1996+)
• Editorial Board, Journal of International Consumer Marketing (1998+)
• Editorial Board, Journal of Direct, Data and Digital Marketing Practice (1998+)

Professional activities

Academic memberships

 

• Australia New Zealand Marketing Academy (ANZMAC) (1998+) (Executive Committee 1998-1999)
• European Marketing Academy (EMAC) (1993+) (Executive Committee 1998-2004)
• Academy of Marketing (1993+) (Executive Committee 1994-1995)
• European Association for Education & Research in Commercial Distribution (EAERCD) (1992+)
• American Marketing Association (AMA) (1990+)
• Institute for Operations Research & Management Sciences (INFORMS) (1989+)

Conference organization

 

• ANZMAC (1999, co-chair)
• Academy of Marketing (1995, chair)
• INFORMS/Marketing Science (1992, co-chair)
• European Regional Science Association (1989, secretary)
• British Regional Science Association (1986, chair)
• Brand Management track (co-chair) ANZMAC06 and ANZMAC07

Corporate activities

 

• IAB Interactive Advertising Award (Chair of Judging Panel, 2007+)
• Australian Direct Marketing Association, Research Project
• Advertising Federation of Australia (previously an effectiveness judge)

Speaker at academic and industry conferences in Australia, Britain, Continental Europe, China and the States. Including programs with the Institute of Direct Marketers (IDM), and industry talks to the Australian Marketing Institute (AMI), the Australian Institute of Management (AIM), the Australian Direct Marketing Association (ADMA), the British Market Research Society (BMRS), the American Marketing Association (AMA), the American Statistical Association (ASA), the French Statistical Society and the Italian Franchising Association.

Personal consultancy clients have included Unilever, British Telecom, the Norcros Group, Courtaulds, Halifax Building Society, Royal Mail, Nestle-Rowntree in the UK, General Foods, Procter & Gamble and CBS in the US; Freehill, Hollingdale & Page, Woolworths, Mercantile Mutual and Mercantile & General in Australia.

Awards

 

• Distinguished Fellowship of the Australia New Zealand Marketing Academy (ANZMAC)
• Track Prize Paper Award ANZMAC09 (with E. Macdonald)
• Track Prize Paper Award ANZMAC08 (with T. Tan)
• Track Prize Paper Award AMO8 (with R. East)
• Best-in-Conference Prize Paper Award AM07 (with E. Macdonald)
• Track Prize Paper Award AM07 (with C. Wang)
• Track Prize Paper Award AM07 (with S. Kwok)
• Track Prize Paper Award ANZMAC07 (with E. Macdonald)
• Track Prize Paper Award ANZMAC06 (with H. Lu, L. Zhao, G.Gregory)
• Track Prize Paper Award ANZMAC05 (with L. Moroko)
• Track Prize Paper Award AM04 (with D. Lee)

• Brand management: the management of brands, consumer responses to brands, brand performance measurement and analysis, employer branding, branding in China
• Consumer loyalty: brand purchasing patterns, repeat-buying and retention, frequent-flyer/frequent-buyer schemes, savvy consumers
• Retail management: store loyalty patterns, applied GIS, the buying of private labels, retail modeling and analysis, store patronage in China
• Marketing science: empirical generalisation & replication in marketing, longitudinal data analysis, panel data analysis

• 2004-2006: ARC Discovery Grant, 'Patterns of Chinese buyer behaviour', $155,000
• 2003-2006: ARC Linkage Grant, 'Turning under-used geo-referenced data sources into business success', $261,000, plus an equivalent sum in cash and in-kind contributions (with G. Gregory)
• 2003-2004: ARC Discovery Grant, 'Exploring consumers switching and loyalty behaviours: brand relationship dynamics', $80,000 (with S. Kates)