Australian School of Business > Schools

Jennifer Harris

Jennifer Harris 

BA (Hons), Macquarie

PhD, UNSW

Associate Dean, Undergraduate

Phone:

+61 2 9385 1823 

Fax:

+61 2 9663 1985 

Room:

Ground Floor G18 

Address:

West Wing, ASB building

 

Publications

Journal articles

 

  • Wang, C., Harris, J.A., and Patterson, P., forthcoming, “The Roles of Habit, Self-Efficacy and Satisfaction in Driving Continued Use of Self-Service Technologies: A Longitudinal Study, Journal of Service Research
  • Arli, D., Bucic, T., Harris, J.A., forthcoming, Are Consumers in Developing Countries Different?  Perceptions of Corporate Social Responsibility and the Role of Gender, Journal of Asia-Pacific Business, Volume 15 Issue 3,
  • Craig-Lees, M., Harris, J.A., and Maulana, A., forthcoming, Websites and Revisiting Behavior: An Investigation of the Relative Role of Predictors, Marketing Intelligence and Planning
  • Wang, Cheng, Harris, J.A. and Patterson, P., 2012, Customer Choice of Self-service technology: The roles of situational influences and past experience, Journal of Service Management, Volume 23 Issue 1
  • Bucic, T., Harris, J.A. and Arli, D., 2012, Ethical Consumers Among Millenials: A Cross-National Study, Journal of Business Ethics, 10.1007/s10551-011-1151-z
  • Craig-Lees, M., Harris, J.A. and Lau, W., 2008, The Role of Dispositional, Organisational and Situational Variables in Volunteering, Journal of Non-profit & Public Sector Marketing, Volume 19, Issue 2
  • Jennifer Harris and Mark Uncles, 2007, 'Modeling the Repatronage Behaviour of Business Airline Travelers', Journal of Service Research, 9, 297-311

 

Refereed conference papers

 

  • Wang, Cheng, Harris, J.A. and Patterson, P., 2013 (forthcoming), Modeling Habit Formation in a Self-Service Technology (SST) Usage Context, Frontiers in Service Conference, Taipei, Taiwan, July 4-7
  • Liu, D., Harris, J.A. and Payne, A., 2011, Development and Validation of Customer Advocacy Scale, ANZMAC Conference Proceedings, Perth Australia
  • Arli, D., Bucic, T., Harris, J.A., and Lasmono, H., 2011, Consumers’ Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?, ANZMAC Conference Proceedings, Melbourne Australia
  • Buchan, J., Harris. J.A., and Gunasekara, G., 2011, Franchise Mediation: Confidentiality or Disclosure: A Consumer Protection Conundrum, International Society of Franchising Conference, 16-18 June, Boston, Massachusetts, U.S.A.,
  • Buchan, J. and Harris, J.A., 2010, Stakeholder input into franchise inquiries: an Australian exploratory study, International Society of Franchising Conference, June, Sydney Australia.
  • Cheng Wang, Jennifer Harris and Paul Patterson, 2009, 'Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context', ANZMAC Conference Proceedings, Melbourne Australia
  • Dan Liu, Adrian Payne, and Jennifer Harris, 2009, 'Characteristics of Customer Advocacy in a Services Context', ANZMAC Conference Proceedings, Melbourne Australia
  • Marion Burford, and Jennifer Harris, 2009, 'Student diversity: Identifying student sub-groups in an applied research subject', ANZMAC Conference Proceedings, Melbourne Australia
  • Jane Scott, Jennifer Harris and Thomas Salzberger, 2008, Are respondents using our scale as we expect?, ANZMAC Conference Proceedings, Sydney Australia
  • Jane Scott, Jennifer Harris, and Margaret Craig-Lees, 2007, 'Refining Audience Engrossment: A Comparison of the Usefulness of Rasch Modelling and Factor Analysis in Scale Development', ANZMAC Conference Proceedings, Dunedin, N.Z
  • Wang, Cheng, Harris, J.A and Patterson, P., 2007, 'An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): Moderating Effects of Personality Traits', ANZMAC Conference Proceedings, Dunedin, New Zealand, 3-5 Dec
  • Cook, Jill and Harris, J.A., 2007, 'How do consumers really view their relationships with the brands they use?', ANZMAC Conference Proceedings, Dunedin, New Zealand, 3-5 Dec
  • Zhao, L and Harris, J.A., 2006, 'Market Research Design on Modeling Propensity to Purchase and Market Potential: Using GIS and Data Mining as the Tools', Sixth IEEE International Conference on Data Mining - (ICDM Workshops 2006), Hong Kong, China, 18-22 Dec
  • Harris J. and C. Wang, 'A Contingency Model of the Satisfaction Formation Process: Empirical Evidence from China's Mobile Phone Services', ANZMAC Conference Proceedings, 2006
  • Burford, M., J. Harris and G. Buttriss, 'Reflection on an Undergraduate Market Analysis Subject', ANZMAC Conference Proceedings 2005
  • Maulana, A., J. Harris & M. Craig-Lees, 'A Proposed Website Typology', ANZMAC Conference Proceedings 2005
  • Maulana, A., J. Harris & M. Craig-Lees, 'Measuring Media Audiences. The Need for an Audience Engrossment Scale', ANZMAC Conference Proceedings 2005
  • Maulana, A., J. Harris & M. Craig-Lees, 'Antecedents of Attitudes Towards Non-Transactional Websites', ANZMAC Conference Proceedings 2005
  • Lau, W., Craig-Lees, M., Harris, J.A., 'The Role of Dispositional and Situational Variables in Volunteering', ANZMAC Conference Proceedings 2004
  • Burford, M., Harris, J.A. and Buttriss, G., 'Making Marketing Analysis Relevant: Expanding the analysis experience through an integrated two-session project', ANZMAC Conference Proceedings 2003
  • Harris, J.A. and Uncles, M.D., 'Modelling Repurchase Behaviour: Incorporating State Dependence and Preference Heterogeneity', ANZMAC Conference Proceedings 2002
  • Wilson, E.J., Burford, M.R., Harris, J.A. and Brady, M., 'Learning by Doing’ in Marketing Research: Perspectives from the US and Australia', special session Academy of Marketing Science Conference, 2001
  • Wilson, E.J., Burford, M.R. and Harris, J.A., 'Customer Response Function Analysis: An Integrative Learning Exercise in Marketing', Marketing Education Review, Volume 11, Number 1, Spring 2001
  • Harris, J.A. and Uncles, M.D., 'A Practical Framework for Investigating the Factors that Influence Brand Choice in Repeat-purchase Markets: The Case of Executive Airline Travel', ANZMAC Conference Proceedings 2000
  • Wilson, E.J., Burford, M.R. and Harris, J.A., 'Achieving Integrative Education in Marketing: A Multi-Disciplinary Exercise for Teaching Customer Response Function Analysis', Society for Marketing Advances Conference, Nov 8-11, 2000
  • Uncles, M.D. and Harris, J.A., 'Patterns of Behaviour Among Executive Airline Travellers' ANZMAC conference Proceedings 1999

 

Reviewer

 

  • Editorial Review Board: European Journal of Marketing
  • Occasional reviewer: Journal of Service Research; Australasian Marketing Journal; International Journal of Service Management Industry; Journal of Consumer Behaviour

Research interests

  • Understanding repurchasing behaviour
  • Customer usage and adaptation to self-service technology
  • Antecedants and consequences of advocacy
  • Impact of audience engrossment on product placement effectiveness
  • Development of marketing scales
  • Website revisitation

Research grants

  • 2010: Australian School of Business Research Grant, UNSW $15,072
  • 2010: Special Research Grant, Australian School of Business, UNSW $10,000
  • 2009: Special Research Grant, Australian School of Business, UNSW $10,000
  • 2006: Faculty Research Grant, Faculty of Commerce and Economics, UNSW, $8482

 

Memberships

 

  • AMSRS (Australian Market and Social Research Society) with QPMR status
  • AMI (Australian Marketing Institute)
  • ANZMAC

 Courses taught

  • MARK2054 Market Analysis
  • MARK7212 and MARK8997 Advanced Quantitative Methods
  • MARK6017 Analytical Methods for Segmentation, Targeting and Consumer Analysis
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