Gary Gregory

2002 - current

Journal articles

• Briggs, Elten, Peterson, Mark & Gregory, Gary D. (2010). 'Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes,' Journal of Macromarketing. vol. 30 (1), 2010, 61-76
• Gregory, Gary D., Karavdic, Munib & Zou, Shaoming. (2007). 'The Effects of E-commerce Drivers on Export Marketing Strategy,' Journal of International Marketing, 15(2), 30-57
• Peterson, Mark, Gregory, Gary, and Munch, James M. (2005). 'Comparing US and European Perspectives on B2B Repair Service Quality for Mission-Critical Equipment,' International Marketing Review, 22(3), 353-368
• Karavdic, Munib & Gregory, Gary D. (2005). 'Integrating E-commerce into Existing Export Marketing Theories: A Contingency Model,' Marketing Theory, 5(1), 75-104
• Massingham, P., & Gregory, Gary D. (2004). 'External Advisers & Firm Internationalisation: Developing Knowledge Links in the Asia-Pacific Region' Journal of International Business and Entrepreneurship Development, 2 (2), 42-53
• Gregory, Gary D & Di Leo, Michael. (2003). 'Repeated Behavior and Environmental Psychology: The Role of Personal Involvement and Habit Formation in Explaining Water Consumption' Journal of Applied Social Psychology, 33 (6), 1261-1296
• Davis, Teresa & Gregory, Gary D. (2003). 'Creating Diderot Unities - Quest for Possible Selves?' Journal of Consumer Marketing, 20 (1), 44-54
• Gregory, Gary D., Harvie, C. & Lee, H. (2002). 'Korean SMEs in the 21st Century: Strategies, Constraints, and Performance in a Global Economy' Economic Papers, 21 (3), 64-79
• Gregory, Gary D., Munch, James, & Peterson, Mark (2002). 'Attitude Functions in Consumer Research: Comparing Value-Attitude Relations in Individualist and Collectivist Cultures' Journal of Business Research, Vol. 55 (11), 933-942

Books

• Craig Lees, Margaret, Gregory, Gary, & Davis, Teresa (eds.). (2007) Borderless Consumption. Proceedings of the Asia Pacific Advances in Consumer Research (Vol. 7), Visual Link Publishing, Sydney NSW Australia
• Kotabe, M., Peloso, T., Gregory, G, Noble, G., MacArthur, W., Riege, A., Neal, C., & Helsen, K., (2005) International Marketing: An Asia Pacific Focus, John Wiley and Sons, Brisbane

Book chapters

• Zhao, Lihua, Uncles Mark D. & Gregory, Gary (2009), 'The Use of Online Market Analysis Systems to Achieve Competitive Advantage,' in Data Mining for Design and Marketing, edited by Yukio Ohsawa and Katsutoshi Yada, Chapman & Hall/CRC Data Mining & Knowledge Discovery Series, and Taylor & Francis Group, Boca Raton, FL, Chapter 3, 35-56 (ISBN: 10-1420070193; 13-978-1420070194)
• Littrell, Romie F. & Gregory, Gary D. (2007). 'Sub-Saharan African Leadership: Evolution or Devolution,' In Romie F. Littrell and Prem Ramburuth (eds.) Leadership & Management Studies in Sub-Sahara Africa (Vol. 1). University Readers, San Diego, CA USA, 237-275
• Gregory, Gary D., (2002). 'Promoting SMEs in Korea: Government Response to the Asian Financial Crisis,' In Charles Harvie and Boon Lee (eds.) The Role of SMEs in National Economies in East Asia (Vol. 2). Edward Elger Publishing, London, England, 238-268
• Nguen, James, Gregory, Gary D., Lee, Boon & Harvie, Charles (2002). 'Small and Medium Enterprises in Australia,' In Charles Harvie and Boon Lee (eds.) The Role of SMEs in National Economies in East Asia (Vol. 2). Edward Elger Publishing, London, England, 298-324

Recent presentations and proceedings

• Winit, Warat & Gregory, Gary. (2009). 'Do consumers really pay more for their own country brand? : The impact of price and ethnocentrism on local brand preference' Proceedings of ANZMAC 2009
• Winit, Warat & Gregory, Gary. (2009). 'Consolidating Consumer's Expressions of National Identity and Global Openness-Related Measures in Thailand,' Proceedings of the Academy of International Business Annual Meeting, San Diego, CA, USA, edited by Torben Pedersen & Tunga Kiyak
• Crawford, Heather, Gregory, Gary, Munch, James & Gulas, Charles (2009). 'Humor in Advertising: Comparing Australia, the United States and the People's Republic of China,' Proceedings of the Academy of International Business Annual Meeting, San Diego, CA, USA, edited by Torben Pedersen & Tunga Kiyak
• Crawford, Heather & Gregory, Gary. (2008). 'Scale Validation Issues in Situations of Minimal Cultural Difference,' in Richard Fletcher & David Low (eds.) Proceedings of Australia New Zealand Marketing Educators Conference, Sydney, Australia
• Warat Winit, Gregory, Gary & Rita Di Mascio. (2008). 'For Love of Country: Consolidating Ethnocentrism, Patriotism, and Consumer Openness Measures in Thailand,' in Richard Fletcher & David Low (eds.) Proceedings of Australia New Zealand Marketing Educators Conference, Sydney, Australia. Crawford, Heather & Gregory, Gary. (2007). 'Humour in Cross-Cultural Advertising,' Presentation at The Academy of International Business Annual Meeting, Indianapolis, Indiana, USA
• Winit, Warat, Gregory, Gary D., & Di Mascio, Rita. (2007). 'An Assessment and Improvement of the National Identity Scale (NATID): Evidence from Thailand,' In Maree Thyne and Kenneth Deans (eds.) Proceedings of Australia New Zealand Marketing Educators Conference, Otago NZ, 1182-1189
• Winit, Warat & Gregory, Gary. (2006). 'The Impact of National Identity on Perceptions of Brand Globalness and Brand Localness' Proceedings of the Academy of International Business Southeast Asia Regional Conference in Bangkok, Thailand, 7-9 December
• Littrell, Romie, Gregory, Gary, & Alon, Ilan (2006). 'Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition,' Presentation at The Academy of International Business Annual Meeting , Beijing, China
• Littrell, Romie F. & Gregory, Gary. (2006). 'Sub-Saharan African Leadership: Evolution or Devolution,' in Littrell, Romie F. & Ramburuth, Prem, (eds)., Leadership & Management Studies in Sub-Sahara Africa 2006 Conference Proceedings, Stone Town, Zanzibar, Auckland, N.Z.: Centre for Cross Cultural Comparisons
• Lu, H., Uncles, M., Zhao, L. and Gary D. Gregory (2006), 'Modelling Meso-Level Marketing Phenomena Using Geographically Weighted Regression', Advancing Theory, Maintaining Relevance: Proceedings of Australia New Zealand Marketing Educators Conference, Brisbane, Qld
• Lu, H., Zhao, L., Uncles, MD. & Gregory, Gary D. (2005), 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urbanisation Variables', Broadening the Boundaries: Proceedings of Australia New Zealand Marketing Educators Conference, Fremantle, WA, 62-68
• Zhao, Lihua, Gregory, Gary D. & Uncles, Mark. (2004). 'Using Geographic Information Systems (GIS) and Spatial Analysis to Improve the Effectiveness of Direct Mail Marketing Campaigns,' Presentation at Decision Sciences Institute Annual Conference in Boston, MA
• Massingham, Peter R. & Gregory, Gary D. (2004). 'Managing risk in the make versus buy knowledge decision involved in FDI,' Presented at the Academy of International Business Annual Meeting in Stockholm, Sweden
• Burd, Steffani, & Gregory, Gary D. (2003). 'E-Commerce Transformation in Australia and New Zealand: Perspectives from Top Management,' Presented at the Hawaii International Conference on Business in Honolulu, Hawaii, USA
• Massingham, Peter R. & Gregory, Gary D. (2002). 'Purchasing Resources that Create Knowledge in Firm Internationalization,' Presented at the Strategic Management Society 22nd Annual International Conference, Paris, France
• Gregory, Gary D., Harvie, C. & Lee, H. (2002). 'Korean SMEs in the 21st Century' Proceedings of SMEs in a Global Economy Conference in Wollongong, Australia
• Gregory, Gary D., Harvie, C. & Lee, H. (2002). 'Korean SMEs in the Wake of the Financial Crisis: Strategies, Constraints, and Performance in a Global Economy' Proceedings of The International Council for Small Business 47th World Conference in San Juan, Puerto Rico
• Davis, Teresa & Gregory, Gary D. (2002). 'The Creation of New Diderot Unities - A Quest for Possible Selves?' In Kent Nakamoto and Susan M. Broniarczyk (eds.), Advances in Consumer Research, Vol. XXVIII

• Cross-cultural advertising
• Values and consumer behaviour
• Internationalisation of the firm
• Market entry strategies
• Small and medium-sized enterprises in the Asia region

• 2008: Australian School of Business Research Grant, University of New South Wales
  Project: Investigating the effective use of humour in cross-cultural advertising: The influence of individual-level and culture-level differences

• 2006: Faculty of Commerce and Economics, University of New South Wales
  Project: Investigating the Role of E-Commerce in Exporting for Small and Medium Enterprises (SMEs) in Australia

• 2003-06: Australian Research Council (ARC) Linkage Grant, University of New South Wales
  Project: Turning Under-Used Geo-Referenced Data Sources into Business Success

• 2002: Faculty of Commerce and Economics, University of New South Wales
  Project: Electronic Marketing Strategies and Exporting