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Australian School of Business
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Leader profile
Paul Farrell AM
Job title:
Managing Director
Company:
ResSleep Pty Ltd
Class:
MCom Class of 1998
Biography:
Paul Farrell is the Managing Director of ResSleep Pty Ltd, and the former General Manager for ResMed in Australia and New Zealand, following previous executive positions within the company.
He is an expert in Direct to Consumer Marketing and Channel Management.
He rebuilt ResMed's marketing approach by building Direct Sales from the ground up, restructuring the distribution system for ResMed in the Sleep Disordered Breathing Market in Australia and New Zealand, and by setting up a Consumer Marketing Program for ResMed in Australia and New Zealand. He also launched several new products and is currently embarking on a Global Differentiation Program.
He is currently one of four members of a ResMed's Global Brand Panel, representing the Asia Pacific Region.